Our Work

From existing brands which need to evolve, to creating new brands, Brand Counsel specialises in turning business objectives into meaningful brands. Our designs are memorable, engaging and differentiated whilst also measured and appropriate to their context. We help our clients managing their perception and align their brands with their business strategy.

Explore some of our recent brands in the case studies below.

Case Studies

Brand refresh for B2B supplier
Active Components
Naming and brand assets to capture market attention
Threefold
threefold logo
Construction company gets a brand re-build
CMP Construction website
CMP Construction
Clean slate brand project for IT recruitment company
younity sign
Younity
High-flying cleaning company diversifies into new niche
Washco Logo
WashCo
Playing with typography for the legal profession
Tim Rainey tablet site
Tim Rainey Barrister
Mackenzie Civil web
Metro Commercial
Brand reinvention for architectural practice
Ministry of Architecture and Interiors logo
Ministry A + I
Consultancy demands a dose of disruption
happy prime website
Happy Prime
Consultancy demands a dose of disruption
Brand refresh to help reposition civil engineering firm.

What Our Customers Say

"This was our first experience of creating a brand, and Richard and the team provided invaluable guidance. The process was well constructed, and we felt that the results were a great reflection of what we wanted to achieve.

We were happy with the brand initially, but it has since grown on us even further so that now, like a favourite jacket, it feels comfortable and like it’s been with us forever!"

Luke Snedden

We were looking to update our brand to appeal to both the residential and commercial markets – a brand to look both trustworthy and established, but contemporary. The team at Brand Counsel listened to what we wanted and delivered a solution that has elevated our image. The result is satisfying. We can quote for projects priced appropriately with confidence

Luke Snedden

The Alternative Dispute Resolution Centre (ADR Centre) is the leading independent, nationwide provider of commercial dispute resolution and conflict management services in New Zealand. We wanted to create an overarching brand identity that could house and unite our five discrete businesses, while reflecting their individual purpose. The Brand Counsel team understood us implicitly and created a beautiful, scalable, and durable brand identity that perfectly captured our values and purpose.

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