As a civil construction company with over 10 years operating within the industry, Mackenzie Civil has experienced sizeable growth to a company with over 25 staff and an $8 million turnover. Following a brand review it became apparent that the brand needed to be refreshed in order to reflect the current stature of the business and to look relevant to their target audience.
REQUIREMENTS
With extensive technical experience, knowledge and a can-do attitude, the MacKenzie Civil team concentrates on delivering outstanding results – every time. Even when projects are complex and challenging, their track record in civil construction is hard to beat. A new look that reflects their strength and solidity ensures they are recognised as a leader in their field.
As well as a refreshed brand, a tagline to position them at the forefront of the Auckland construction industry was created. Competiton in the region is high so a design that displays this prominently was paramount for them to stand out from the crowd.
