When planning your website it is important to make sure its design displays brand consistency and conveys key brand messages. Increasingly, especially in 2020, a website may be the first and only engagement a customer has with your brand. Therefore their digital experience of you is crucial. There are some key principles that you need to keep in mind when going online with your brand.
There are many benefits in using a boutique branding agency. Here at Brand Counsel we believe there are many advantages we can offer our clients. Read more to find out if a boutique agency may be right for you.
This has certainly been a year of unprecedented disruption and many businesses are coming under pressure to re-think their strategy and, with that, aspects of their product or business branding. Read our advice on how to successfully pivot your brand strategy.
There are many reasons why engaging a design agency is crucial in ensuring your marketing efforts get the maximum bang for their buck. Good design is fundamental in engaging your customers and speaking to their core values. Starting from the beginning of your businesses journey a design agency will create a cohesive look and feel that encompasses your message and is meaningful to your target market.
All businesses will be affected by Covid 19. Here’s what you can do to mitigate your situation online and gain an advantage.
What makes a strong and durable brand? Find out if your brand stood the test of time or does it need to evolve?
Build personal connections with your customers to gain long lasting relationships.
Make your website your most valuable sales tool with our 6 biggest tips.
Getting great results form your design agency is a two-way street. As the world changes so do the people in it, but good design remains a constant for top-performing businesses. People often confuse design with style and making things look good. Design is about more than ‘surface’ appeal – it’s about the structure of communication and underlying messages. All businesses need to convey information and capture and hold the attention of their customers over the din of their competitors.
Choosing the right name for a business can have a big influence on its success.
"I’ve been working with Richard for over 3 years now. His branding business created the name, branding design and website for our new venture. Since Threefold went live, we have grown from strength to strength. I get comments all the time about how useful and unique our website is.
I would recommend Richard to anyone who’s serious about the way they need to look in business."
"This was our first experience of creating a brand, and Richard and the team provided invaluable guidance. The process was well constructed, and we felt that the results were a great reflection of what we wanted to achieve.
We were happy with the brand initially, but it has since grown on us even further so that now, like a favourite jacket, it feels comfortable and like it’s been with us forever!"
Brand Counsel are full of inspired and innovative creations and their ability to convert their creations into a distinctive brand that fits means I keep on returning to them with my business. I highly recommend you do the same.
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"This was our first experience of creating a brand, and Richard and the team provided invaluable guidance. The process was well constructed, and we felt that the results were a great reflection of what we wanted to achieve.
We were happy with the brand initially, but it has since grown on us even further so that now, like a favourite jacket, it feels comfortable and like it’s been with us forever!"
We were looking to update our brand to appeal to both the residential and commercial markets – a brand to look both trustworthy and established, but contemporary. The team at Brand Counsel listened to what we wanted and delivered a solution that has elevated our image. The result is satisfying. We can quote for projects priced appropriately with confidence
The Alternative Dispute Resolution Centre (ADR Centre) is the leading independent, nationwide provider of commercial dispute resolution and conflict management services in New Zealand. We wanted to create an overarching brand identity that could house and unite our five discrete businesses, while reflecting their individual purpose. The Brand Counsel team understood us implicitly and created a beautiful, scalable, and durable brand identity that perfectly captured our values and purpose.
