Alternative dispute resolution (ADR) is the often-preferred substitute for costly, time-consuming litigation. It’s a parallel system that tries to resolve disputes without involving court proceedings. Located in Takapuna, on Auckland’s North Shore, The ADR Centre is home to five specialist dispute resolution organisations. It is also a physical and virtual hub providing a range of purpose-built rooms, the latest technology, and supporting admin specialists for mediation, conferences and training.
REQUIREMENTS
The ADR Centre asked us to develop an enduring brand strategy and create immediate brand outputs. The strategy needed to leave room for the rebranding of the five organisations supported by the centre, to convey their independent-but-related natures. The ADR Centre is not a parent organisation, but an enabler operating alongside each of these organisations: The New Zealand Dispute Resolution Centre, The Building Disputes Tribunal, the Independent Complaint and Review Authority, the New Zealand International Arbitration Centre, and the Family Dispute Resolution Centre. See our case study relating to the branding for the group organisations here.
In keeping with the specialist organisations' naming convention, the client chose a name that says what it is, without too much fanfare. After all, the centre’s purpose is to support and enable, not steal the spotlight. The neutral colour palette reflects the centre’s role and provides a sense of calm, an important foundation for dispute resolution. The logo is deliberately uncomplicated, distinctive and strong. The innately stable triangle shape has three equal segments. It represents the meeting of two parties and a mediator in an unbiased and balanced approach to resolution. To extend the brand we created a tessellating pattern and a repeat pattern. These are used in secondary graphics for the website, brochures, walls and glass frosting.
