Originally known as BCG Civil Ltd, a rapidly expanding civil engineering company in its third year of trading had outgrown its original identity. Now established as a major North Island contractor, BCG needed to rebrand under a new name and new brand that reflected its positioning as a leading civil contractor with divisions in engineering, construction and project management.
REQUIREMENTS
BCG Civil needed a name that evokes a sense of strength, reliability, and innovation. One that suggests a company that's capable, efficient, and at the forefront of the industry, taking on ambitious projects with confidence. The name "Maxion" has a modern and dynamic feel, indicating a forward-thinking approach and a commitment to excellence. It embodies professionalism and trustworthiness, positioning the company as a leader in civil engineering and construction.
Orange and grey create a bold, confident look for a civil contractor by combining vibrancy and professionalism. Orange exudes energy, creativity, and visibility, making the brand stand out with a dynamic flair. Grey complements this with its sophisticated, stable, and reliable qualities, adding a professional edge. Together, they project a modern, assertive image that conveys both innovation and dependability.
