Michael, an Employment Law specialist, became a barrister sole in 2018 after a decade working with other respected law firms. Now based in the iconic Alberts building, Auckland, his website, also established in 2018, was due for a refresh. Part of the brief was to update the site with a more fitting brand identity, maintaining the colour palette while reducing personal images in favour of abstract visuals featuring the Alberts interiors and artworks.
REQUIREMENTS
Michael’s technical and strategic approach, combined with practicality and clarity, instills confidence in clients, making him stand out. His personable nature fosters strong, loyal client relationships, essential to his practice. Michael's style, a blend of traditional and modern, is reflected in his fondness for antique cufflinks and floral ties. He is particularly drawn to the design of the Alberts building, whose interiors mirror his own aesthetic, making it a fitting choice for his website.
Michael's branding was designed to reflect his role as a trusted specialist in New Zealand employment law for national and international organisations. His key clients, primarily based in Australia, Hong Kong, and Singapore, rely on his expertise to navigate complex legal matters across borders. The branding highlights his global reach and deep understanding of the New Zealand legal landscape.
