Building great brands simply

We are brand designers – we have been creating and refreshing brands for 20 years.

We work with SMEs, professionals and B2B businesses, across multiple sectors. Our services include brand strategy, naming services, logo and brand design development, brand implementation and website design & development. We are inclusive, collaborative and easy to work with.

Request free consultation
Book a session to discuss your Vision and Challenges and explore how we can help you develop the right brand for your business.

Recent Work

younity sign

Younity

Clean slate brand project for IT recruitment company
Ministry of Architecture + Interiors

Ministry

Brand reinvention for architectural practice
ADR Centre brochure

The ADR Centre

An umbrella brand for a new dispute resolution hub
CMP business cards

CMP Construction

Construction company gets a brand re-build
MacKenzie Civil Construction

MICHAEL O'BRIEN

Brand refresh for an Auckland Barrister
Happy Prime

FOUR FOUR FIVE

Re branding a property weather tightness company
Nomey

Nomey

Brand design for an innovative fintech start-up

Will your new project start life with the right brand?
Is your brand looking tired?
Has your business evolved beyond its brand?

We create brands that deliver on your business objectives.

Our Services

Brand Strategy

Branding is about the total customer experience. It includes the obvious things – like your logo, tagline, website, signage and stationery – and it also covers the not-so-obvious things, such as your values, back story and language style.

Logo and Brand Design

Effectively expressing your brand on the inside and outside of your business premises is important for your internal culture, as well as your customers. We’ll help your brand come to life through signage, as-well-as artful use of brand palette colours and textures.

Brand Implementation

Ink on paper has been helping people to get their message acrossfor more than 600 years, and print continues to be a powerfulcommunication channel – even with the growth of the online world.Humans are tactile creatures; we enjoy the feel of paper.

Web Design / Development

A great website begins with a carefully considered plan that is tiedfirmly to your business objectives. What does your site need to do?The purpose of your site will drive content and design decisions,helping you to influence visitor behaviour and shape outcomes.

Brand Wellness

Does your brand pass the health check?
Find out now by completing our 5-minute questionnaire.

What Our Customers Say

"This was our first experience of creating a brand, and Richard and the team provided invaluable guidance. The process was well constructed, and we felt that the results were a great reflection of what we wanted to achieve.

We were happy with the brand initially, but it has since grown on us even further so that now, like a favourite jacket, it feels comfortable and like it’s been with us forever!"

Luke Snedden

We were looking to update our brand to appeal to both the residential and commercial markets – a brand to look both trustworthy and established, but contemporary. The team at Brand Counsel listened to what we wanted and delivered a solution that has elevated our image. The result is satisfying. We can quote for projects priced appropriately with confidence

Luke Snedden

The Alternative Dispute Resolution Centre (ADR Centre) is the leading independent, nationwide provider of commercial dispute resolution and conflict management services in New Zealand. We wanted to create an overarching brand identity that could house and unite our five discrete businesses, while reflecting their individual purpose. The Brand Counsel team understood us implicitly and created a beautiful, scalable, and durable brand identity that perfectly captured our values and purpose.

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