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Talk to Richard on 09 445 7444 or
email richard@brandcounsel.co.nz

The Six Biggest
Branding Mistakes

Six critical mistakes which can seriously affect the success of your branding.

What's in the e-book?

Six of the most common pitfalls of the branding process and how to successfully navigate around them. When it comes to branding, whether you are launching a new product, service or business, getting the right result efficiently will save time, money and hassle. If you have a branding project in mind the first mistake would be not reading The Six Biggest Branding Mistakes.

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We were looking to update our brand to appeal to both the residential and commercial markets – a brand to look both trustworthy and established, but contemporary. The team at Brand Counsel listened to what we wanted and delivered a solution that has elevated our image. The result is satisfying. We can quote for projects priced appropriately with confidence.

Craig Duffy – Owner

The Alternative Dispute Resolution Centre (ADR Centre) is the leading independent, nationwide provider of commercial dispute resolution and conflict management services in New Zealand. We wanted to create an overarching brand identity that could house and unite our five discrete businesses, while reflecting their individual purpose. The Brand Counsel team understood us implicitly and created a beautiful, scalable, and durable brand identity that perfectly captured our values and purpose.

Lucy Nichols – Marketing Manager

A change in direction with the business meant our ‘Trade Station’ brand was no longer the correct fit. The team at Brand Counsel came up with brand options that matched to the direction the business is going. Having the new brand/website has bought us the type of customers that appreciate our workmanship and our customers have told us so.

Brett Shore – Owner

richard wheatley

About the author

Richard Wheatley studied graphic design in London and worked in and managed successful design studios in the UK for 20 years. He came to New Zealand in 2002 and established a design business specialising in building brands for SME’s and not-for-profit organisations. Richard has acquired a deep understanding of the issues faced by many businesses when it comes to their brands.