Curious about our approach?

Talk to Richard on 09 445 7444 or
email richard@brandcounsel.co.nz

Branding for profit

A GUIDE FOR KIWI BUSINESSES

What's in the e-book?

  • What’s your business vision? We all know that without a clear business vision, it’s almost impossible to reach your business goals – we can help you with that.
  • The branding process – how to use the process as a conduit for positive change.
  • Applying your brand consistently – the devil is in the detail. Make sure you don’t compromise when you bring your brand to life.
  • Return on investment – what gets measured gets managed.
  • The value of branding – there are some things that are hard to measure, but that doesn’t diminish their importance
Thank you! Your submission has been received!
Download e-book
Oops! Something went wrong while submitting the form.

We were looking to update our brand to appeal to both the residential and commercial markets – a brand to look both trustworthy and established, but contemporary. The team at Brand Counsel listened to what we wanted and delivered a solution that has elevated our image. The result is satisfying. We can quote for projects priced appropriately with confidence.

Craig Duffy – Owner

The Alternative Dispute Resolution Centre (ADR Centre) is the leading independent, nationwide provider of commercial dispute resolution and conflict management services in New Zealand. We wanted to create an overarching brand identity that could house and unite our five discrete businesses, while reflecting their individual purpose. The Brand Counsel team understood us implicitly and created a beautiful, scalable, and durable brand identity that perfectly captured our values and purpose.

Lucy Nichols – Marketing Manager

A change in direction with the business meant our ‘Trade Station’ brand was no longer the correct fit. The team at Brand Counsel came up with brand options that matched to the direction the business is going. Having the new brand/website has bought us the type of customers that appreciate our workmanship and our customers have told us so.

Brett Shore – Owner

richard wheatley

About the author

Richard Wheatley studied graphic design in London and worked in and managed successful design studios in the UK for 20 years. He came to New Zealand in 2002 and established a design business specialising in building brands for SME’s and not-for-profit organisations. Richard has acquired a deep understanding of the issues faced by many businesses when it comes to their brands.